If you’ve been following our content for awhile, you’ve seen us preach this strategy time and time again….


– It’s easy to come up with a one sentence cold email

– You’ll generate interested replies from prospects

– This strategy works for almost any offer

Let’s break it down:

Crafting your own one sentence cold email

The one sentence cold email is a simple framework:

“Hi {{name}} – {{line}} Do you/are you (insert pain point, desire, end result, software they’re using)?”

Here are a few examples:

Right pointing backhand index

“Do you use Klaviyo for email marketing?”

Right pointing backhand index

“Do you have a low Shopify site speed score?”

Right pointing backhand index

“Are you able to take on new clients for {company}?”

You’ll notice a trend with each of these…

They can all be answered with a simple “yes” or “no”.

When you’re crafting your own one sentence cold email, this is the GOLDEN RULE.

Make sure your question can easily be answered with a “yes” or “no”, otherwise this strategy won’t be effective.

To come up with your own one sentence cold email, simply reverse engineer your offer.

Take a minute to workshop your offer, writing down

– technologies you work with (Klaviyo for example)

– pain points you solve

– desires you fulfill

Once you have a list written down, you can start turning these points into yes or no questions.

Let’s use lead gen as an example:

Desired outcomes of lead generation:

– Signing more clients

– Qualified sales appointments on calendar

As questions: “Do you have the capacity to take on new clients?”

“Are you looking for an additional 5-10 qualified sales meetings each month?”

Notice how these questions aren’t vague or left up to interpretation…

Either they have the capacity to take on new clients, or they don’t.

Either the company uses Klaviyo for email, or they don’t.

These questions are not salesy…

They don’t have intent behind them.

This is why the strategy works so well.

Prospects can read the entire email in 2-3 seconds, don’t feel like they’re being pitched, and can reply with a “yes” or “no”.

Once they do reply back, this opens the door for you to introduce your services and push for a call.

Real examples of calls being booked

Email marketing offer targeting companies using Klaviyo:


Ecommerce diversification targeting homegoods brands:


B2B lead gen:


Financing for cannabis companies:


As you can see by the way the question is framed, this strategy has been changing and evolving for months now.

Sometimes the question results in an immediate call, sometimes it opens a conversation that takes a few follow ups to turn into a call.

Bottom line: it works.

No matter what your offer is, there is a way to turn it into a one sentence cold email.

Make sure the question can be answered with a “yes” or “no”,

Make sure the question is direct, not “salesy” and doesn’t leave any room for interpretation…

And start booking calls!

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