– Always focus your copy on THEM, not YOU.
People only care about what you can do for them
– Avoid saying “Just following up” or “Sorry to bother” in your emails.
These phrases only diminish you and take up space
– Get right to the point.
You have 3-5 second to grab attention with a cold email, make them count
– Prospects don’t care about your accomplishments.
They want to hear how you can help them make 7 figures, not how you made 7 figures
– Be specific with your targeting.
Going after supplement brands in Texas and calling them out in your emails will generate more results than simply targeting any eCom brand
– Use personalization.
Congratulating a prospect on their recent award will break the ice and get them to read the rest of your email
– Use case studies.
If someone sees you helped a company similar to theirs, they’ll trust you more
Test different CTAs.
Not every email needs to pitch a call, try pitching an audit or a Loom video instead
– Provide free value.
Instead of trying to sell in your emails, offer to show prospects a few things they could be doing better
– Use proven subject lines.
“quick question” has worked always worked well, stop overcomplicating it
– Keep your emails short.
There’s no need to go into specifics with your offer in a cold email, save that for the call
– Ask rhetorical questions.
If you know your target market uses Klaviyo for email marketing for example, ask them “Do you use Klaviyo?” to open a conversation
– Differentiate yourself.
If you offer the same thing as hundreds of other agencies, tell prospects in your email why your services are better
– Follow up if you get ghosted after initial reply.
People are busy, they probably just haven’t been seeing your emails
– Try to get a call booked in as few email exchanges as possible.
If prospects start asking questions about your services, defer to a call
– Get creative with your follow ups.
Instead of “just bumping your email up”, send a value-packed Loom video recorded just for them
– A/B test relentlessly.
Your scripts will look good on paper, but the only way to find out if they’ll convert is to test them
Model, don’t copy.
If you see a cold email strategy on Twitter, use it as a reference instead of copying it word for word
– Gather feedback from your audience.
Find out what their paint points, goals and desires are and then call them out in your emails
